KU Athletics partners with Deloitte to shape department’s future

Iconic Jayhawks Team in Cutting-Edge Partnership

The University of Kansas Athletic Department recently announced a groundbreaking partnership with Deloitte, a leading global consulting firm, to revolutionize the department’s operations and fan experience.

This strategic alliance will leverage Deloitte’s expertise in data analytics, digital transformation, and fan engagement to enhance KU Athletics' competitiveness and provide fans with an unparalleled gameday experience.

Data-Driven Insights for Success

Deloitte will provide KU Athletics with data-driven insights into fan behavior, ticket sales, and merchandise trends. This information will be used to optimize marketing campaigns, enhance the gameday experience, and create personalized experiences for fans.

By leveraging Deloitte’s advanced analytics capabilities, KU Athletics will gain a competitive edge in recruiting, player development, and game strategy.

Digital Transformation for a Seamless Fan Experience

Deloitte will assist KU Athletics in its digital transformation journey by implementing cutting-edge technologies to improve fan engagement and streamline operations.

Fans will benefit from personalized mobile experiences, interactive content, and real-time updates. The partnership aims to create a seamless, connected experience for fans both inside and outside of Allen Fieldhouse.

Innovation and Excellence in Action

This partnership reflects KU Athletics' commitment to innovation and excellence. By collaborating with Deloitte, the department will gain access to best practices, industry-leading expertise, and the latest technologies.

This alliance will propel KU Athletics to the forefront of the industry, setting a new standard for athletic departments nationwide.